Designing for Conversion: Why Pretty Isn’t Enough We all love a pretty website. Crisp images, elegant fonts, fresh layouts will make us stop, stare, and maybe even admire the creativity behind them. But looking good isn’t the same as working well. We need to learn the art of designing for conversion. A site can be […]
The Psychology of First Impressions in Brand Design Alice walks into an interview room and the interviewers immediately like her; she’s smiling, she looks relaxed, she dressed in a suit dress and heels and she smells nice. She hasn’t said a word yet and it hasn’t even been up to ten seconds but they immediately […]
Visual Identity vs Brand Identity: The Difference and Why It Matters Brands are popping up faster than ever before. Everybody wants to own a brand and stand out but standing out isn’t just about having a fancy logo or a trendy Instagram page. If you’re a new or growing business trying to build something meaningful, […]
